Hi, I'm Garima
10+ years crafting enterprise-grade digital experiences. Currently building the Kraft Heinz DXP at Apply Digital — where AI-augmented engineering meets Fortune 500 scale.
Garima Srivastava
Senior Software Engineer
📍 Ghaziabad, India · Open to Remote
// currently building
Kraft Heinz DXP @ Apply Digital
// about me
Engineering with purpose
I'm a Senior Full Stack Engineer with over a decade of experience turning complex product requirements into elegant, scalable systems that real users depend on at scale.
My journey began building enterprise websites for Fortune 500 clients at Scaledesk, where I learned that the gap between “working” and “production-ready” is where engineering excellence lives. At EyeMyEye, I led the frontend team that delivered a 62% checkout conversion uplift and built PWA features serving 1M+ active users.
Today at Apply Digital, I architect the Kraft Heinz Digital Experience Platform — a multi-brand Next.js 15 monorepo serving a Fortune 500 global audience. I've pioneered AI-augmented engineering practices that reduced our sprint overhead by ~40% while maintaining zero-downtime deployments across 5+ enterprise brands.
My engineering philosophy: write code for the engineer who inherits it at 2am during an incident. Clarity, observability, and resilience are not afterthoughts — they are the product.
Location
Ghaziabad, India
Remote
Open & Preferred
Experience
10+ Years
Focus
Full Stack + AI
Performance First
Every millisecond counts. I optimize relentlessly — from CDN tuning to edge-runtime architecture.
AI-Augmented
I leverage BMAD methodology and Cursor AI to multiply engineering throughput — not replace craft.
Systems Thinker
I design for scale from day one. Monorepos, microservices, modular architectures — I see the whole board.
Team Multiplier
My best work happens in the margins — mentoring juniors, establishing code-review cultures, and raising the floor.
// career goal
To architect the next generation of AI-powered digital platforms — where LLMs become first-class engineering collaborators and user experience becomes indistinguishable from magic.
// experience
A decade of shipping
Senior Software Engineer
CurrentApply Digital
Kraft Heinz Digital Experience Platform
May 2025 – Present
Hybrid · India
Architecting a multi-brand Next.js 15 monorepo serving Fortune 500 global audiences — Heinz, Lunchables, Oscar Mayer, and more. Owning end-to-end delivery from API contract to production deployment.
- Architect and develop 5+ enterprise Next.js 15 brand sites using React 19, TypeScript, and Tailwind CSS in a Rush + pnpm monorepo
- Build Next.js API routes, Edge middleware, and server actions that eliminate a separate backend service — instrumenting with OpenTelemetry → GCP Cloud Trace
- Design Contentful global + brand-space content models, dynamic page builders, and zero-downtime snapshot/alias workflows via the internal kh CLI
- Implement Algolia InstantSearch with custom ranking, faceting, and server-side index management across multiple brand locales
- Build Auth0 flows (session, RBAC, protected middleware) and integrate MikMak, Customer.io, and Cloudinary with retry logic and structured logging
- Pioneered BMAD AI-augmented engineering methodology — Cursor AI + Claude reduce sprint overhead by ~40% with automated scaffolding, typed Jest mocks, and PR generation
- Author Playwright E2E cross-browser test suites achieving 70%+ coverage across all 5 brand sites in CI
Senior Frontend Developer
EyeMyEye (Coolwinks)
E-Commerce Platform · 1M+ Active Users
Jun 2019 – May 2025
Gurgaon, India
Led the frontend architecture of India's growing eyewear e-commerce platform, scaling from startup to market leader while building PWA features for major payment platforms.
- Redesigned end-to-end checkout flow achieving 62% increase in conversion rate with smart filters and streamlined UX
- Reduced page load time by 40% via CDN optimization, TTL tuning, and lazy-loading strategies
- Built PWA and in-app features for PhonePe and Google Pay using WebSockets and service workers, improving retention by 35% for 1M+ users
- Revamped authentication with JWT-based auth, OAuth social login, OTP auto-read, and secure token management
- Integrated PayU, Amazon Pay, Google Pay, Paytm, and PhonePe payment gateways across all user touchpoints
- Built scalable component library using hooks, Context API, and React.lazy + Suspense code-splitting
- Led the frontend team, established code-review culture, and mentored junior developers — awarded Outstanding Performer twice
Web Developer
Scaledesk Web Studio
Enterprise Web Solutions · Fortune 500 Clients
Apr 2016 – May 2019
Noida, India
Designed and developed enterprise websites for high-profile clients including Zolo, PepsiCo, Wave Infratech, and HCL — building a foundation in performance-first, SEO-optimized web development.
- Delivered enterprise websites for PepsiCo, HCL, Wave Infratech, and Zolo — SEO-optimized and fast-loading
- Built rich interactive experiences using HTML5, JavaScript, AJAX, and JSON
- Collaborated with designers and stakeholders to balance business priorities with technical execution
// technical skills
Tools of the trade
// also proficient in
// featured work
Projects that matter
Kraft Heinz Digital Experience Platform
Multi-brand enterprise DXP · Fortune 500
A Next.js 15 monorepo powering 5+ global brand sites (Heinz, Lunchables, Oscar Mayer) with server-side architecture, headless CMS, and AI-augmented engineering — serving millions of users worldwide.
- ›5+ enterprise brand sites in one Rush + pnpm monorepo
- ›Edge middleware eliminates separate backend service
- ›OpenTelemetry → GCP Cloud Trace for production observability
- ›40% sprint overhead reduction via AI-augmented workflow
- ›Zero-downtime releases with Contentful alias workflows
EyeMyEye E-Commerce Platform
High-conversion eyewear retail · 1M+ Users
Full-stack e-commerce platform with a redesigned checkout flow, multi-gateway payment integration, and PWA features for PhonePe and Google Pay — achieving record conversion rates.
- ›62% checkout conversion rate increase post-redesign
- ›40% page load time reduction via CDN + lazy loading
- ›35% retention improvement for 1M+ active users
- ›5 payment gateways integrated (PayU, Amazon Pay, PhonePe, etc.)
- ›PWA with service workers for offline capability
Enterprise Client Portfolio
Fortune 500 web solutions
Designed and developed enterprise-grade websites for PepsiCo, HCL, Wave Infratech, and Zolo — delivering SEO-optimized, high-performance web presence with modern HTML5 standards.
- ›Enterprise sites for PepsiCo, HCL, Zolo, Wave Infratech
- ›SEO-optimized with excellent Core Web Vitals scores
- ›Cross-browser compatibility across Chrome, Safari, Firefox, Edge
// achievements & certifications
Recognized impact
Outstanding Performer — Twice
EyeMyEye (Coolwinks)
Recognized twice by leadership for exceptional innovation, project impact, and technical leadership across the frontend team.
40% Sprint Overhead Reduction
Apply Digital
Established GenAI workflow standards using BMAD methodology, Cursor AI, and Claude — including automated scaffolding, PR generation, and AI-driven changelog creation.
62% Checkout Conversion Uplift
EyeMyEye
Redesigned the end-to-end checkout flow with smart filters and streamlined UX, achieving a 62% increase in conversion rate.
35% User Retention Improvement
EyeMyEye
Built PWA + in-app features for PhonePe and Google Pay using WebSockets and service workers, driving retention for 1M+ active users.
Claude in Action — Anthropic
Anthropic
Certified in applied Claude AI engineering — covering LLM integration patterns, prompt engineering, and responsible AI deployment.
AI Foundations Certificate
Professional Development
Completed AI Foundations certification alongside courses in Using Generative AI Ethically at Work and Automate Your Workflow with Generative AI.
AWS Certified Developer – Associate
Amazon Web Services
Currently in progress. Deepening cloud-native expertise in serverless, EC2, S3, Lambda, and AWS architecture best practices.
Frontend Team Lead & Mentor
EyeMyEye
Established code-review culture and mentored multiple junior developers — several of whom grew into mid-level roles during tenure.
// education
Master of Computer Applications (MCA)
KIET Group of Institutions, AKTU
Bachelor of Computer Applications (BCA)
SRMCM, University of Lucknow
// testimonials
What teammates say
Garima consistently delivers enterprise-level solutions with exceptional attention to architecture and code quality. Her ability to lead complex technical migrations while mentoring junior engineers is remarkable.
Aken Mehta
Engineering Manager · Apply Digital
The checkout redesign Garima led was one of our biggest wins of the year — 62% conversion uplift speaks for itself. She has a rare ability to balance business impact with technical excellence.
Deepak Arora
Product Lead · EyeMyEye
Garima introduced AI-augmented engineering practices that transformed how our team works. Her BMAD implementation alone saved us weeks of sprint overhead each quarter.
Manjari Agrawal
Senior Software Engineer · Apply Digital
// faq
Common questions
// contact
Let's build something great
Whether you're hiring, exploring a collaboration, or want to talk shop about Next.js architecture — my inbox is always open.
Location
Ghaziabad, India · Open to Remote Worldwide
Phone
+91-8076003726Open to full-time roles, contract engagements, and technical consulting. Response time: within 24 hours.